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Aimac 2019

Editorial

EDITORIAL

The 15th International Conference on Arts and Cultural Management AIMAC 2019 shall be hosted by Ca’ Foscari University of Venice, Venezia, Italy from June 23 to June 26, 2019. It will be supported by maclab Management of Arts and Culture Lab, Department of Management.

Since the first edition in 1991, the AIMAC biennial conference has always provided a unique forum for reflecting on and defining the management of arts and culture today. AIMAC is the oldest and largest association dedicated to the management of arts and culture, and the first to have recognized the importance of professionalizing management in the expanding domain of culture. It was also a pioneer in demonstrating how other sectors could benefit from studying the iconic management laboratory of culture: whether marketing, human resources, strategy and business models, management control or organization of creative processes.

From this point of view, it is no coincidence that the next edition will take place in Venice. The attractiveness of the city, its setting and its unique cultural and heritage challenges will contribute to give the next edition of AIMAC a special shine.

Venice (Venezia) is the centre of a Creative Metropolitan Area where the network of artistic and historical heritage, as well as cultural and scientific competences can give rise to a process of innovation which is by no means easily imitable.

The Creative Metropolitan Area is supported by networks and coordination systems sustaining the communication process among creative people, designers and entrepreneurs, whose work is firmly rooted in this specific geographic context. Empowered by its cultural history and driven by an innovative approach, the city of Venice plays the role of central hub of this enriched context.

The idea that nowadays the cultural dimension plays a fundamental role in the process of creating value, is what drives the 15th AIMAC Conference. Cultural productions and creative activities are increasingly important for the economy and should consequently be taken into account in the decision-making processes aimed at fostering economic growth.

The maclab Management of Arts and Culture Lab is the Ca’ Foscari centre where research and teaching activities concerning the management of cultural productions meet. It aims to enhance interdisciplinary links with other research activities both in Italy and abroad, to increase and strengthen communication and collaboration with private and public institutions, and with organizations engaged in policy and social activities, as well as with the subjects involved in cultural development as a social and economic driver of growth.

AIMAC, Venice and maclab can be considered as protagonists in the relationship between the cultural productions system and the system of those enterprises that take culture as an opportunity to generate innovation.

The maclab and its members will be pleased to put their resources at your disposal and share their resources and enthusiasm to the success of the conference. They will be happy to welcome you in Venice in great numbers.

Prof. Pierre-Jean Benghozi
Co-Chairman AIMAC
Prof. Francesco Casarin
Chair of Organizing Committee,
AIMAC 2019

The 15th International Conference on Arts and Cultural Management AIMAC 2019 shall be hosted by Ca’ Foscari University of Venice, Venezia, Italy from June 23 to June 26, 2019. It will be supported by maclab Management of Arts and Culture Lab, Department of Management.

Since the first edition in 1991, the AIMAC biennial conference has always provided a unique forum for reflecting on and defining the management of arts and culture today.

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AIMAC

The International Association of Arts and Cultural Management (AIMAC) is an international network of researchers in arts and cultural management. The Association’s main activity is a biennial research conference held in various cities around the world.
Knowledge in the discipline of arts management cannot develop without the contributions of both researchers and practitioners. Through its conferences, AIMAC provides a forum for the exchange of insights and perspectives in this field of study. It offers researchers the opportunity to present the results of their most recent research, to discuss ideas face-to-face and to learn about the latest developments in cultural management.
The International Association of Arts and Cultural Management also participates in the publication of the International Journal of Arts Management, published by the Carmelle and Rémi Marcoux Chair in Arts Management of HEC Montreal. This refereed journal is intended for art managers, consultants, educators, researchers and civil servants in the field of arts and cultural management. It presents the latest research and developments in the field.

www.gestiondesarts.com/en/aimac/

MACLAB

As one of the leading Italian research centres in the domain of the management of arts, cultural productions and creative industries, the Management of Arts and Culture Lab is a “place” where research and teaching activities concerning the management of cultural productions can meet together. It aims to enhance interdisciplinary links with other research activities both in Italy and abroad, to increase and strengthen communication and collaboration with private and public institutions, and with organizations engaged in policy and social activities, as well as with the subjects involved in cultural development as a social and economic driver of growth.

What we want to be: We see ourselves as protagonists in the relationship between the cultural productions system and the system of those enterprises that see culture as an opportunity to generate innovation. In both systems this relationship is of strategic importance for the exchange of resources and competences in a situation where public funding is increasingly scarce but where there is an increasing need to find innovative solutions. Competitiveness and a shortage of resources push the players to focus on innovation as a way to find new forms of supply and opportunities for growth. This is true for the cultural context, and applies even more to the world of enterprise, in its broadest meaning.

What do we do: We study the supply and demand conditions of the institutions and players that are actively involved in cultural productions, as well as actors within the entrepreneurial system. Our management perspective focuses on dialogue and an exchange of views with the many other disciplines and competences required in order to understand and interpret culture-related phenomena. An interdisciplinary approach is fundamental but the purpose is not so much to “managerialize” culture, but to “ hybridize” cultural phenomena and enrich managerial approaches with the different perspectives emerging from the world of cultural productions.

Our target: We look beyond Venice and the Veneto to a broader national and international panorama. Members of the Lab work together with institutions and individuals working at various levels in:

  • Cultural institutions, such as foundations, museums, theatres and art galleries;
  • Creative industries involved in design, fashion, cinema and multimedia productions;
  • Traditional businesses not directly involved in cultural productions but aware of the vital role of cultural variables in their entrepreneurial activity and in their relationship with the consumer;
  • Movements within the world of cultural productions that are inventing new cultural practices and new models of resource organization, process management, and consumption of cultural products.

go to maclab website

Scientific Committee

The Scientific Committee of the International Association of Arts and Cultural Management is responsible for determining the content of the Conference. The members of the Scientific Committee come from universities around the world and are actively involved in research in the field of arts and cultural management.

Co-Chairs of the Scientific Committee

François Colbert, HEC Montréal, Montreal (Canada)
Pierre-Jean Benghozi, I3-CRG École polytechnique – CNRS, Paris (France)

Members of the Scientific Committee

Manuel Cuadrado, Universitat de València, Spain.
Zannie Giraud Voss, Southern Methodist University, Dallas, United States.
Severino Salvemini, Instituto di Economia Aziendale, Bocconi University, Milano, Italy.
Annick Schramme, Universiteit Antwerpen, Anvers (Belgium)
Lin Yi, National Center for Research into Intercultural Communication of Arts (NCRICA), School of Arts, Peking University

Track chairs

Consumer Behavior
Antonella Carù, Bocconi University, Milano (Italy)

Strategic Management
Allègre Hadida, University of Cambridge, Judge Business School, Cambridge (United Kingdom)

Workshop – Doctoral Students
Ruth Rentschler, School of Management and Marketing, Deakin University, Melbourne (Australia)

Cultural Policies
Jaime Ruiz-Gutiérrez, School of Management, University of Los Andes Bogota (Colombia)

Organizational Behavior and Human Resources
Katia Segers, Vrije Universiteit Brussel, Brussels (Belgium)

Financial Management, Governance and Control
Johanne Turbide, HEC Montréal, Montreal (Canada)

Entrepreneurship
Marilena Vecco, Erasmus University, Rotterdam (The Netherlands)

Strategic Marketing
Jennifer Wiggins, Kent State University, Kent (United States)

Honorary Committee

President

Yves Évrard, Groupe HEC, Paris, France.

Members

Anne Gombault, KEDGE Business School, Bordeaux, France
Michael Quine, City University, London, United Kingdom
Jennifer Radbourne, Deakin University, Burwood, Australia
J. Dennis Rich, Colombia College, Chicago, United States
Liisa Uusitalo, Helsinki School of Economics and Business Administration, Helsinki, Finland

Editorial Committee

Cultural policies
Ruiz-Gutiérrez Jaime – Track editor
Zan Luca – Italian track co-editor

Strategic mngt
Hadida Allègre – Track editor
Boari Cristina – Italian track co-editor

Organizational behaviour
and Human Resources

Segers Katia – Track editor
Montanari Fabrizio – Italian track co-editor

Consumer behaviour
Carù Antonella – Track editor
Addis Michela – Italian track co-editor

Strategic mktg
Wiggins Jennifer – Track editor
Moretti Andrea– Italian track co-editor

Creative industries
Paris Thomas – Track editor
Calcagno Monica– Italian track co-editor

Financial mngt,
governance and control
Turbide Johanne – Track editor
Saccon Chiara– Italian track co-editor

Entrepreneurship
Vecco Marilena – Track editor
Guercini Simone– Italian track co-editor

Organizing Committee

Pierre-Jean BENGHOZI, Professor Ecole polytechnique, co-Chairman AIMAC

Monica CALCAGNO, Associate Professor of Innovation Management, maclab, Ca’ Foscari University
Giulia CANCELLIERI, Lecturer in Marketing, maclab, Ca’ Foscari University
Anna COMACCHIO, Professor of Organizational Behaviour & Human Resources, maclab, Ca’ Foscari University
Pieremilio FERRARESE, Associate Professor of Accounting, maclab, Ca’ Foscari University
Stefania FUNARI, Associate Professor of Mathematics, maclab, Ca’ Foscari University
Maria LUSIANI, Lecturer in Financial Management and Director of maclab, Ca’ Foscari University
Anna MORETTI, Lecturer in Management, maclab, Ca’ Foscari University

Francesco CASARIN, Professor of Marketing and co-founder of maclab, Ca’ Foscari University

Fabrizio PANOZZO, Associate Professor of Public Management
Umberto ROSIN
, Lecturer in Marketing, maclab, Ca’ Foscari University
Salvatore RUSSO, Associate Professor of Public Management, maclab, Ca’ Foscari University
Chiara SACCON, Professor of Accounting, Vice-head of the Department of Management, Ca’ Foscari University
Michele TAMMA, Associate Professor of Strategic Management, Vice-director of maclab, Ca’ Foscari University
Paola TREVISAN, Assistant professor, maclab, Ca’ Foscari University
Francesco ZANIBELLATO, Assistant professor, maclab, Ca’ Foscari University

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